Kim Bum of the hit drama series “Boys Before Flowers” will be making his debut as a cosmetics model, with Hanbul Cosmetics.
After Eric (Mun Jung Hyuk) who enlisted for military service last year, Hanbul Cosmetics announced on 16th March that they have signed on Kim Bum exclusively as their next CF model for their cosmetics brand It’s Skin.
1989-born Kim Bum has featured in several drama projects such as MBC’s “Unstoppable High Kick” and “East of Eden”, and is now playing So Yi Jung of F4 in KBS2’s “Boys Before Flowers”. His popularity has been rising fast due to his acting abilities and affable image.
Nicknamed “Dandy Guy”, Kim Bum has shown much potential in “Unstoppable High Kick”, and also received recognition for his acting skills in “East of Eden” and “Boys Before Flowers”. His increasing commercial value can be seen from his multiple drama and film projects coming up as well as CF endorsements.
As for why Kim Bum was selected, a spokesperson for Hanbul Cosmetics said, “The key to cosmetics marketing is communicating with the female market, even overseas, and using the CF model to do so is our most straightforward marketing strategy. Recently Kim Bum has been very active in the entertainment scene, and the value of that is consistent with the value of cosmetics marketing, thus we’ve decided to sign an exclusive contract with him.”
“Kim Bum not only has fans in Korea, but fans in Japan and China as well, and we believe his popularity will help to achieve marketing synergy in the overseas markets too.”
Hanbul Cosmetics is planning to premiere the ads that Kim Bum has done for It’s Skin in the middle of next month, and there are also plans to hold promotions such as fan signing sessions, to interact with the core market of female customers.
Source: Daily Cosmetics
Chi trans: 悟空空@love-ric
Eng trans: midnightgirl13 @ absolutshinhwa.wordpress.com
1989-born Kim Bum has featured in several drama projects such as MBC’s “Unstoppable High Kick” and “East of Eden”, and is now playing So Yi Jung of F4 in KBS2’s “Boys Before Flowers”. His popularity has been rising fast due to his acting abilities and affable image.
Nicknamed “Dandy Guy”, Kim Bum has shown much potential in “Unstoppable High Kick”, and also received recognition for his acting skills in “East of Eden” and “Boys Before Flowers”. His increasing commercial value can be seen from his multiple drama and film projects coming up as well as CF endorsements.
As for why Kim Bum was selected, a spokesperson for Hanbul Cosmetics said, “The key to cosmetics marketing is communicating with the female market, even overseas, and using the CF model to do so is our most straightforward marketing strategy. Recently Kim Bum has been very active in the entertainment scene, and the value of that is consistent with the value of cosmetics marketing, thus we’ve decided to sign an exclusive contract with him.”
“Kim Bum not only has fans in Korea, but fans in Japan and China as well, and we believe his popularity will help to achieve marketing synergy in the overseas markets too.”
Hanbul Cosmetics is planning to premiere the ads that Kim Bum has done for It’s Skin in the middle of next month, and there are also plans to hold promotions such as fan signing sessions, to interact with the core market of female customers.
Source: Daily Cosmetics
Chi trans: 悟空空@love-ric
Eng trans: midnightgirl13 @ absolutshinhwa.wordpress.com
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