Shinhwa's Shin Hyesung and Junjin have been selected as the models for a fashion label that will be breaking into the China market. The two of them will be demonstrating a mix of the androgynous mannish look and the feminine look, a style that is in vogue in Europe right now.
Shin Hyesung and Junjin were selected by Yeshin as the models for their new label "mutishop'Y BY CODES-COMBINE" which will be launched in Shanghai in March. They completed their photo shoot in a studio in Gangnam on 3 January.
Due to Shinhwa's popularity in China, Shin Hyesung and Junjin's endorsement fees thus are reportedly the highest in the market.
A spokesperson from 'Y BY CODES-COMBINE' said, "As representatives of the Hallyu wave, the different personalities and overall marketability of Shin Hyesung and Junjin are very highly rated within the market, this is why we decided to sign them on. We hope to be able to tag on the huge popularity of Hyesung and Junjin in China to attract the younger consumers."
The ads featuring Hyesung and Junjin will be seen in Chinese fashion magazines, on outdoor billboards, in shopping malls and other medium. With the launch of the label in March, the two of them will also be in Shanghai at the same time for fansigning events and other promotional events.
Hyesung and Junjin both expressed, "We're really happy to be the spokespeople for the label, and we feel that all this came about because of the fans' love and support. We will work hard."
Now Hyesung has already completed the promotional activities for his 2nd solo album released last year, and is currently preparing for Shinhwa's 9th album and his 3rd solo album. Junjin has completed the filming of the Chinese drama You Are My Dream, and is also in preparation for Shinhwa's 9th album and his solo album.
Source: mydaily & osen & oceans
Chi trans: jojoyu7@shinhwachina
Eng trans: midnightgirl13@shinhwabiz
Shin Hyesung and Junjin were selected by Yeshin as the models for their new label "mutishop'Y BY CODES-COMBINE" which will be launched in Shanghai in March. They completed their photo shoot in a studio in Gangnam on 3 January.
Due to Shinhwa's popularity in China, Shin Hyesung and Junjin's endorsement fees thus are reportedly the highest in the market.
A spokesperson from 'Y BY CODES-COMBINE' said, "As representatives of the Hallyu wave, the different personalities and overall marketability of Shin Hyesung and Junjin are very highly rated within the market, this is why we decided to sign them on. We hope to be able to tag on the huge popularity of Hyesung and Junjin in China to attract the younger consumers."
The ads featuring Hyesung and Junjin will be seen in Chinese fashion magazines, on outdoor billboards, in shopping malls and other medium. With the launch of the label in March, the two of them will also be in Shanghai at the same time for fansigning events and other promotional events.
Hyesung and Junjin both expressed, "We're really happy to be the spokespeople for the label, and we feel that all this came about because of the fans' love and support. We will work hard."
Now Hyesung has already completed the promotional activities for his 2nd solo album released last year, and is currently preparing for Shinhwa's 9th album and his 3rd solo album. Junjin has completed the filming of the Chinese drama You Are My Dream, and is also in preparation for Shinhwa's 9th album and his solo album.
Source: mydaily & osen & oceans
Chi trans: jojoyu7@shinhwachina
Eng trans: midnightgirl13@shinhwabiz
No comments:
Post a Comment