宋日国，金惠秀，李孝利，文晸赫（ERIC）,金泰熙，张东健… 这些大韩民国国民们只听名字也了解的顶级明星们…
Sung Il Kook, Kim Hye Su, Lee Hyori, Mun Jung Hyuk (Eric), Kim Tae Hee, Jang Dong Gun...These are well known to Koreans as superstars just by the mention of their names.
现在是艺人们代言汽车CF的全盛时代。准确的酬劳没人知道，不过显然跟他们的名声相称，CF酬劳都是以亿计算的。
This is the era of stars endorsing cars. Nobody knows their actual CF fee amount but it obviously matches their reputation as all of their fees start counting at hundreds of millions.
汽车制造商们最近都开始让艺人代言的理由是什么？GM大宇的金相元次长说"顶级明星们出演CF的同时汽车销售增加了，又能使顾客对公司的印象大大改观，这是一举两得的事情。
What is the reason for these car manufacturers to start using artists as endorsers recently? General Motors's deputy president , Kim Sang Yuan has this to say, "Sales will increase during the period when these superstars endorse the cars. Plus, they will also change our company's image dramatically. We are killing two birds with one stone."
◆汽车CF…艺人全盛时代
Cars CF...Artists Endorsement Era
……（无关省略）.....Omitted non-related portions of news
担任Avante汽车CF模特的ERIC,个性鲜明的在广告里随着背景音乐做动作，把各种搞笑节目都灵活运用了。还创造了‘쎄라∼쎄라∼쎄라’这样的流行语。（不知道是不是新闻搞错了，ric的广告词明明不是这个- =）
As the endorser of Avante cars, Eric's bright personality was present in the commercial as he moves with the background music, effectively created a happy atmosphere. It also created a famous phrase ‘쎄라∼쎄라∼쎄라’ in Korea.
◆亿元的报酬有效果吗？
Hundred millions CF contract - worth it?
……（无关省略）.... (omitted)
动用了高额广告费请得这些艺人们，他们的汽车CF有得到相应的广告效果吗？`尽管“汽车销增加的台数=CF效果”这个等式有点牵强，但是（销量）在数字上，拿艺人的CF放送期间和之前比较，（效果）目前被认为是成功的。
Using astronomical CF fees to have the stars endorse, does the results justify it? Although the direct correlation between cars (Per each) sales and CF results is too vague as a measure, but (sales) statistically, during the endorsement periods of these stars compared to before the endorsement, the (results) now show that their endorsements were successful.
……（无关省略） (omitted)
一开始就把消费能力高的“25--35代”定为目标的ERIC的Avante汽车广告出来以后，去年6到11月期间总共销售了4万7692台，这比上一年同时期的销量3万6909台增加了29.21％。（ps:这个数量也是去年所有汽车里销售最好的）
Avante's target from the beginning has been those who have higher purchasing power in between ages of 25-35. Ever since having Eric's as their endorser, from June thru November of last year, the total sales was 47692 cars. This compared to sales from the same time period a year ago at 36909 cars, has increased by 29.21%.
……（无关省略）(others non-eric related omitted)
from：naver
Original news from naver
Chinese translation ：xuhanlili@loveric
English translation: ginnie@soompi.com/forums
Please credit accordingly if transferred
News published date stamp on naver:
Kim Jie Dong, Kim Su Min Reported this news at 2007.8.31 (Aug 31st) Friday 17:32
No comments:
Post a Comment