The powerful effects of Shinhwa's 10th anniversary concert - a long queue formed outside the store even before it opens for the day!
Shinhwa craze swept the It's Skin store at Myeongdong over the 29th and 30th of March, the weekend of the Shinhwa 10th anniversary concert as fans from Japan, China and Southeast Asia made their way to Seoul for the concert. In order to purchase products from It's Skin - endorsed by Eric - passionate fans started to queue outside the store an hour before it opened for the day.
Over this weekend, the daily revenue for the Myeongdong store increased by 10 million won, clearly showing the power of Eric on consumers. Products started to run out 3 hours into operation, and the store had to draw goods from headquarters and other stores.
The explosive buying craze took place from the morning of 29th March all the way until early April, and the most popular products among Japanese and Chinese customers were the Power 10 series, the BB cream and the top-end Caviar series.
As Japanese and Chinese customers aren't able to make their way to It's Skin stores frequently, the average expenditure per customer ranged from 200,000 to 300,000 won, and they also requested for paper bags and posters with Eric's picture.
To extend the effect of spokesperson Eric, It's Skin intends to increase the amount of Eric's images in its stores starting from the Myeongdong store, and also increase its promotional activities with Eric's appearances and with Eric's fanclubs.
Source: beautynury
Chi trans: 蘑菇橙子@情投E赫
Eng trans: midnightgirl13@shinhwabiz
Shinhwa craze swept the It's Skin store at Myeongdong over the 29th and 30th of March, the weekend of the Shinhwa 10th anniversary concert as fans from Japan, China and Southeast Asia made their way to Seoul for the concert. In order to purchase products from It's Skin - endorsed by Eric - passionate fans started to queue outside the store an hour before it opened for the day.
Over this weekend, the daily revenue for the Myeongdong store increased by 10 million won, clearly showing the power of Eric on consumers. Products started to run out 3 hours into operation, and the store had to draw goods from headquarters and other stores.
The explosive buying craze took place from the morning of 29th March all the way until early April, and the most popular products among Japanese and Chinese customers were the Power 10 series, the BB cream and the top-end Caviar series.
As Japanese and Chinese customers aren't able to make their way to It's Skin stores frequently, the average expenditure per customer ranged from 200,000 to 300,000 won, and they also requested for paper bags and posters with Eric's picture.
To extend the effect of spokesperson Eric, It's Skin intends to increase the amount of Eric's images in its stores starting from the Myeongdong store, and also increase its promotional activities with Eric's appearances and with Eric's fanclubs.
Source: beautynury
Chi trans: 蘑菇橙子@情投E赫
Eng trans: midnightgirl13@shinhwabiz
No comments:
Post a Comment