Tuesday, October 14, 2008

[08.10.14][news] Singers establish their own identities..."My brand" (feat Minwoo)

Rainism, Hyorish, The M Style.

These are terms that you won't find in any English dictionary. Adding "-ism" to a singer's name makes it a philosophy and doctrine, while "-ish" allows the name to become an adjective to describe a style and emotion. Rather than to attempt to find these terms in a dictionary, you'd probably be able to understand these terms better through a TV show or music video.

Rain, Lee Hyori and Lee Minwoo are just some examples of stars who have created their own identity brands. In the past, simpler titles were given to stars, such as "King of XX", "Queen of XX", "Prince of XX", "Fairy", but today, they have combined their style, character and music into an overall term. Besides music, their style, speaking manner, actions and everything that they display to the public have all been given characterized.

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Lee Minwoo's M - Challenging Music to Fashion

The first singer to trademark his name is none other than Shinhwa member Lee Minwoo.

Making his debut as a solo singer in 2003, he started using the name of M in order to differentiate his solo identity from his identity as Shinhwa member Lee Minwoo.

He started to write his own songs while being active as a solo singer, and eventually moved on to becoming a producer when he released his 3rd album Explore M in July 2007. He gave the term The M Style to his own unique brand of music and dance. At the same time he set up his own company M Rizing and his own fashion brand Wolf M. It's clear to see his intention in spreading The M Style to the rest of the world. He is focused on creating a pop culture that's uniquely M, as what the lyrics in his song The M Style say, "Feel it with the M Style, get happy with the M Style".

For the stars who use terms like Rainism, Hyorish and The M Style to trademark themselves, it's a sign of their self-confidence.



Source: donga
Chi trans: 小E@LASTLOVEMIN
Eng trans: midnightgirl13@shinhwabiz

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